The story
אמת
Emet means truth.
I moved to the US for two years to build a startup, which I later sold. Along the way, baseball caps became part of my everyday uniform.
I saw proud Jews wearing the teams they loved. I wanted a cap that reflected something of my own: my Jewish heritage, with the same ease and a quieter sense of luxury.
Maison Emet began there. Unapologetically proud. Understated by design. For those who know.